About Us

Our Museum

At Lucent, we help you build financial confidence through financial literacy. We recognized a gap in knowledge, the skewed, misleading, and unrealistic advice in the media only adds to the confusion. Lucent was created to shine light on that gap and empower you through education. For us, this is more than a website; it is a living museum of the knowledge we’ve accumulated and continue to share.

We offer guidance to direct you onto your path of financial literacy. From tools, strategies, and budgeting methods to handbooks created by our team and the clients we’ve helped, all of our knowledge lives in one place: Lucent. Our mission is simple: to educate, guide, and direct you towards what you believes is the right direction for you. Our approach doesn’t tell you to stop buying the things you love; instead, we guide you to afford them without compromising your financial future.

Our Values

At Lucent, we believe in clarity, accessibility, and empowerment. We make financial knowledge simple, practical, and judgment-free. Money should work for you, not control you.

What Makes Us Different

Unlike traditional financial advice that often feels restrictive or out of touch, we focus on real-world strategies you can apply today. We don’t just provide information; we give you a tailored roadmap designed around your lifestyle, goals, and values.

Our Vision

We aim to create a trusted hub where financial literacy is not intimidating but inspiring. A place where anyone, no matter their starting point,  can take control of their financial journey and design a future that feels achievable, personal, and free of guilt.

Join Us

Lucent is more than just a website; it’s a growing community and resource for anyone ready to take ownership of their finances. Explore our tools, dive into our guides, and start building your version of financial freedom today.

Welcome to the museum 

Ashwin Balendran (Founder)